Liberty is helping to shape the pension market of the future

  • At the beginning of the year, additional vested benefits and 3a client portfolios from Acrevis Bank, totaling CHF 190 million were transferred from the Rendita to the Liberty foundations.

  • Liberty once again impressed with its seven pension foundations. The number of accountholders rose to over 50'000, increasing pension assets to CHF 4.5 billion. Additional employers joined our BVG/LPP and 1e benefit foundations. A notable partnership was entered into with Coop, with the relevant 3a pension solution run by Liberty on the Coop financial app.

    On 21 June 2023, Liberty makes its first corporate acquisition, namely the Multi-Concept Group AG. The Group is active in digitalization and business automation and employs a total staff of around 40 employees and freelancers in Ibach/Schwyz and its development center in India. The acquisition will help Liberty to better position itself in the digital environment.

  • Liberty Pension continues to grow. On 1 April 2022, Liberty took over around 4'500 accountholders and pension assets of around CHF 150 million, from the EFG vested benefit and 3a pension foundations. The Liberty Group enters into a partnership with Helvetia, launching the insurer’s 1e management benefits scheme. Visana acquires a minority stake in Liberty, strengthening the co-operation between the two companies in the insurance and pension fields. Visana will be able to offer comprehensive benefits solutions to its private and corporate clients, while Liberty adds insurance solutions to its offered product range.

  • A new milestone has been reached. Liberty increases its pension assets under management to around CHF 4 billion with more than 31'000 clients. Since the launch of SmartGate®, over a thousand clients have been acquired through this digital interface. The online portal Liberty Connect is being expanded and is now also available to Liberty's business partners.  Liberty Pension appoints Donald Desax to the Board of Trustees, and as Vice Chairman of the Liberty and Lealta Foundations for Vested Pension Benefits and Liberty Foundation for 3a Retirement Savings. Donald Desax was previously a member of the Executive Committee of Helvetia Insurance.

  • In the year of the corona outbreak, Liberty Pension launches a new self-onboarding tool for Liberty Foundation for Vested Pension Benefits and Foundation for 3a Retirement Savings. The Company finalizes the implementation of the Finnova software application and successfully puts it into operation. Liberty introduces a digitally driven open pension platform (SmartGate®) for business partners. This platform enables new onboardings and the most important types of changes, as well as more extensive data transfers without media discontinuity. Despite Covid-19, business continues to grow. Liberty Pension is once again designated the most favorable 1e Flex Investment Foundation in Switzerland (Sonntagszeitung rating).

  • This is another important year for Liberty Pensions: a record of 23'000 accountholders, with pension assets totaling nearly CHF 3 billion. Liberty is the first non-bank to switch to the Finnova banking software application. For the second consecutive year, Liberty wins the coveted 1st prize in the annual pension fund comparison conducted by the Sonntagszeitung newspaper in the category of most cost-effective 1e pension solution. In the same year, the Liberty Investment Foundation (Liberty Anlagestiftung) is launched in partnership with Kreditfabrik, Horgen. New premium partnerships are formed – including with banks Syz and Landolt (today Bank Oddo), both based in Geneva. A new office is opened in Lugano.

  • Liberty Pension signs a strategic agreement with SKO (Swiss association of management employees, today Swiss leader) becoming its exclusive pension provider. Liberty wins the highly coveted 1st prize in the Sonntag Zeitung’s annual pension fund comparison for the most cost-effective 1e pension solution.

  • Thanks to a cooperation agreement with AXA in the area of 1e solutions, Liberty Pension now has around 17'000 accountholders with pension assets under management of more than CHF 2 billion. At the beginning of the year, Italian is integrated into the Liberty world as a fourth language.

  • The number of clients grows to around 13'500 this year and pension assets under management climb to over CHF 1.6 billion. Liberty Pension starts its scalable and paperless «ePlatform 3.0».

  • Liberty Pension further extends its investment platform compare-invest.ch. It also enters a co-operation with the Swiss Association of Entrepreneurs for law, finance, and medicine. Later, the cooperation is extended to the construction and management consulting fields.

  • Liberty now has a record 9'000 accountholders, with pension assets of over CHF 1.2 billion. Liberty Pension forms a cooperation arrangement with Albin Kistler AG, with offices in Zurich and Chur. In addition, Liberty signs a cooperation agreement with Hypothekarbank Lenzburg AG, in Lenzburg.

  • After eight years, Liberty breaks the CHF 1 billion mark in pension assets with 7'700 accountholders. The proportion of securities exceeds 30% for the first time. In French-speaking Switzerland, Liberty opens a branch in Commugny, which is now located in Versoix.

  • Liberty becomes a frontrunner in the development of digital structures: the company begins to implement its platform strategy with the development of the Compare Invest investment platform, which compares and offers over 40 BVG funds. Liberty Pension starts paving the way for market leadership in customized pension solutions.

  • Liberty Pension doubles its client base and pension assets to more than 6'000 accountholders and nearly CHF 600 million in pension assets under management. Liberty enters a cooperation agreement with Bank Vontobel and Piguet Galland.

  • Solid cooperation agreements and high-yield products increase Liberty’s attractiveness as a pension provider. Liberty signs a strategic cooperation agreement with Bank Lombard Odier & Cie, and adds investment products from Swiss Life, Baloise and UBS.

  • Around 3'000 accountholders now place their trust in Liberty Pension. Assets under management exceed the CHF 300 million mark. Bank Julius Bär becomes a partner bank of Liberty Foundation for 3a Retirement Savings. The expansion continues: the pension provider establishes Liberty BVG Collective Foundation and Liberty 1e Flex Investment Foundation, connecting them to the open platform.

  • Liberty Pension reaches another milestone: pension assets under management break the CHF 100 million mark with around 500 accountholders. Liberty Foundation now offers investment products from Zurich Insurance, Swisscanto, and AWI. Liberty Foundation for 3a Retirement Savings is established and connected to the open platform.

  • 2007 Liberty Pension adds the products of the Swiss private banks Sarasin, Pictet, and Reichmuth to its offered range of investment products. Lienhardt & Partner Privatbank Zürich is added as a banking partner.

  • Liberty Pension gains another important partner in Credit Suisse, the former major Swiss bank, as its custodian bank and investment foundation. 

  • After an intensive preparatory phase, the first foundation, Liberty Foundation for vested pension benefits, is established. Liberty Pension’s first partners are Sparkasse Schwyz and IST Investment Foundation.

  • Liberty Pension starts operating as administrator of Swiss pension funds and collective foundations. This lays the foundation for Liberty to enter the market a few years later with the open platform strategy and the establishment of its own vested benefits foundation and pension fund, thus improving the transparency. From the beginning, Liberty has focused on values such as independence, innovative strength, and reliability, and thanks to its strong customer orientation, it has created an environment in which pension plan clients can make their own choice of products and services and business partners can largely determine their own offerings. True to the guiding principle: Only a free choice is the right choice.